From the Book - First Simon & Schuster hardcover edition.
A horse of a different color
Come on baby, light my fire
Conclusion: Putting social influence to work.
From the Book - First Simon & Schuster trade paperback edition
We make our choices, right?
Why coming to class more makes students seem more attractive
How a couple of words change how we see people
When influence is invisible
Why we trust others : even when they are wrong
How others provide information, and pressure
Why married people look alike
Ice cream and monkey brains
how to be a better negotiator
Why copycats get bigger tips
2. A horse of a different color
Why successful athletes have older siblings
The drive for distinction
How ordering with others can ruin your meal
Independence with a side of cranberry sauce
Why other peoples' kids look the same but yours are completely unique
Why Sports Illustrated sells similarity while Vogue deals in difference
3. Not if they're doing it
Why companies send celebrities free gifts : from their competitors
How choices communicate who we are
When conservatives like generous welfare policies and liberals like stringent ones
"Acting White" and minority achievement
The $300,000 watch that doesn't tell time
Why expensive products don't use logos
Why Louis Vuitton should encourage counterfeiting
Explaining fashion cycles
Shifting signals to help health
Predicting the color of the year
Why hurricanes influence baby names
How similarity shapes success
What Chinese characters teach us about what will be popular next
Why familiarity leads to liking
Sex, chickens, Calvin Coolidge
Old and new at the same time
Engineering for optimal distinctiveness
Using a horse head to sell cars
5. Come on Baby, light my fire
What cockroaches can teach us about motivation
Why others make us faster runners but worse parallel parkers
Using peers to save energy
The importance of relative performance
Could losing be a good thing?
Why favorites are more likely to quit
Motivating employees, students, and others to work harder
Conclusion : putting social influence to work
Could where you live impact your health and well-being?
